40 Years of Craftsmanship

This video gives rise to a question:

Exactly when did we start counting those 40 years?  (Can’t see a date for when that video was made, but…)

In many places, “Tilley Endurables” is described as being “founded in 1980”, but 1980 is also the year that Alex Tilley decided to make his first hat.  I have come across more than one vintage Tilley with tags that make no mention of the word “Endurables” and I think Nancy Beal’s book described the founding of Tilley Endurables as 1984?  (Someone with a copy, please check as I loaned my copy to my Mom to read)

I think Alex Tilley made quite a few hats, and some shorts, before he came up with “Tilley Endurables” as a company name.  

Thoughts?

From what I’ve been reading out and around, it seems like Tilley’s owners are waking to the idea of the ongoing marketing allure of the guarantee and, once again, honoring past warranties and offering them with each new hat.  Makes sense as it probably costs them much less now to fulfill that promise than it cost Alex Tilley.
As for the rest, it’s hard to blame them for placing profits over product.  Everyone else is doing it too!  

one additional note:  it seems like maybe some of their offshoring has returned to Canada at this point.  Whether or not these new Canadian factory workers are still “persnickety” remains to be seen, but some of the latest I’ve hats DO seem to show all the usual “Made in Canada” signage.